Iconic Deity

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Co-tweet - Our Favorite

Twitter Lingo

Following: To receive messages on Twitter, you follow other people and companies you're interested in—which means you get their messages as they post (put another way, their messages show up in your incoming timeline on your Twitter home page). Conversely, people get your messages by following you.

Tweet: Users refer to an individual message as a tweet, as in, "Check out this tweet about our CEO dancing on the sidelines of the Phoenix Suns game." People sometimes use it as a verb, too, as in, "I tweeted about the stimulus package this morning." If "tweet" is hard for you to use with a straight face in a business context, try "twittering" as a verb instead. Alternatives include "post," "message" and "update."

@username: For companies, one of the most useful things about Twitter is that it lets you exchange public messages with individual users. Simply start a message with @username of the person you want to reach, like this: "@Ev Glad you liked our vegan cookies. Thanks for twittering about 'em!"

If Ev is following your account, your message will appear directly on his Twitter home page. (If he's not following your account, your message will appear in his folder of @username mentions.) People who are following both you and Ev will also see the message on their Twitter home page. Finally, the message will appear in search results, and people who come to your Twitter home page will see it among the messages in your outgoing timeline.

DM, or direct message: Direct messages—or DMs—are Twitter's private messaging channel. These tweets appear on your home page under the Direct Messages tab, and if you've got email notifications turned on, you'll also get an email message when somebody DMs you. DMs don't appear in either person's public timeline or in search results. No one but you can see your DMs.

The one tricky concept with DMs is that you can send them only to people who are following you. Conversely, you can receive them only from people you're following.

RT, or retweet: To help share cool ideas via Twitter and to give a shout-out to people you respect, you can repost their messages and give them credit. People call that retweeting (or RT), and it usually looks something like this: "RT @Username: Original message, often with a link." Retweeting is common, and it's a form of conversation on Twitter. It's also a powerful way to spread messages and ideas across Twitter quickly. So when you do it, you're engaging in a way people recognize and usually like—making it a good way to connect.

Hashtag (#) : Twitter messages don't have a field where you can categorize them. So people have created the hashtag—which is just the # symbol followed by a term describing or naming the topic—that you add to a post as a way of saying, "This message is about the same thing as other messages from other people who include the same hashtag." Then, when somebody searches for that hashtag, they'll get all of the related messages.

For instance, let's say you post, "Voted sixty times in tonight's showdown. #AmericanIdol." Your message would then be part of Twitter search results for "#AmericanIdol," and if enough people use the same hashtag at once, the term will appear in Twitter's Trending Topics.

Companies often use hashtags as part of a product launch (like #FordFiesta), and conferences and events frequently have hashtags associated with them (like #TED).

Shortened URLs: With just 140 characters at your disposal, Twitter doesn't give you much room to include URL links—some of which are longer than 140 characters themselves. If you post a link on Twitter via the website, sometimes we automatically shorten the URL for you. There are also a number of services—URL shorteners—that take regular links and shrink them down to a manageable length for tweets, and some even let you track clicks.

It's Time to Get Social.

1. Plan

There is a plan that we must adhere to and the plan is part of the business plan, creative strategy or advertising plan that your organization is working with and that plan will help us set up the new vehicle and get to meet our intended goals.

For me my business goals are about expanding our network foot print and getting more people to know about our services, I want to drive more traffic to my website. The more traffic I have the more advertising revenue I can generate and the more visitors I have the more chances I have to serve customers.

2. Launch

Once I have managed to engage a customer I also want to be able to keep them and have them be return visitors. One-time visitors are not going to sustain your practice and in turn I want to have repeat business - this is the sustainability we covet in order to be successful.

If I am going to drive a car to get me to a destination of my choice, I must know how to drive. I must be familiar with my vehicle. My vehicle has tools that will make my trip easier and more comfortable and this is how social media tools work. Once I have found the right vehicle to carry my message and plans I want to be closely familiar with it so that it does what I need it to do. There is little room for errors.

Once we have begun to work and weave our connections in social media we must work hard at keeping our audience engaged and provide them with value.

3. Maintain

Audience members will not be responsive if there is no value for them in what you are providing. Do not confuse value with coupons, discounts, or freebies when we engage customers with social media we are functioning in a capacity as advertisers, marketers and a public relations agent for your organization – you are an advocate. You are now involving yourself in a “two-way communication between an organization and its public.” You will be engaged in listening to your constituents

You must continue maintain your relationships online in order to continue pushing your goals forward. The difference between an advertising campaign and social media is that more often relies on the use of social networks to connect and engage with your followers and fans, this is how we create a community and followers that are loyal. Our efforts begin to pay off in a way that typical media and advertising does not we already have an established network, followers, friends, fans and connections – our audience if we are successful and readily engaged to pick up the next release you send out.

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